- Home -
- Solution -
- Research topics

Integrate multiple data sources of channel sales performance and consumer behavior and attitude research methods to better understand the performance and opportunities of client brands and product categories in the market.Use market and user data to implement 3C perspective market analysis and STP analysis, to support market opportunity identification and goal setting.
- Big data analysisITG expects to analyze massive valuable data, make it visible, let the data speak, and use the form of traditional survey + Big data support to assist enterprises to understand the market and make decisions.
- Market segmentationMarket classification process to split the overall market of a product into several consumer groups based on differences in consumer needs, purchasing behavior, and purchasing habits through market research. Specifically, it includes: select the market scope of the product; list the needs of potential customers. Analyze the different needs of potential customers and develop corresponding marketing strategies. Investigate, analyze, and evaluate each segmented market, finally determine the accessible segmented markets, and develop corresponding marketing strategies.
- Consumer behavior & attitude studyMainly to understand consumer’s behavior & attitude towards certain product category
- Pac-iVisualize existing customer's values anddiscover new values

- U&A surveyHome visit to understand consumers' life habits and consumer behavior, and easier to understand consumers' life and value propositions.
- Enthnography surveyResearch method to study cultural customs, rituals, consumer behavior, daily habits, and social norms.
- Home visitEnter consumer's home to observe and understand the living conditions and scenarios in 360 degrees
- In-depth interviewOne-on-one interview to understand consumer’s life conditions, scenarios and value propositions
- Focus group interviewGroup interview to understand consumer’s life conditions, scenarios and value propositions
- Pac-iVisualize existing customer's values and discover new values
- U&A surveyHome visit to understand consumers' daily information collection channels, purchasing concerns, and purchasing behaviors
- Brand Association Structure AnalysisEffectively summarize the core values of the brand, and describe them in daily use languages to make it easy for consumers to understand the differences with competitor products.
- Home visitEnter consumer's home, use one-on-one interview to understand their information channel utilization and daily purchasing behavior
- In-depth interviewOne-on-one interview to understand consumers' information channel utilization and daily purchasing behavior
- Focus group interviewGroup interview to understand consumer information channel utilization and daily purchasing behavior
- Accompanied shopping surveyAccompanied shopping to help consumers identify important points and decision-making factors
- Store surveyAs observer in the store to capture consumers' shopping habits and behaviors
- Home visitEnter consumer's home, use one-on-one interview to understand their purchasing habits and behaviors
- In-depth interviewOne-on-one interview to understand consumers' information channel utilization and daily purchasing behavior
- Focus group interviewGroup interview to understand consumer information channel utilization and daily purchasing behavior

As one of the important intangible assets of a company, brand is the driving force for sustainable growth. However, how brands communicate product position differentiation with consumers and meet their functional and even emotional needs is the key to brand success in the fierce market competition. Brand study can diagnose the current situation of a brand, understand its positioning in the minds of consumers, have a clear understanding of the differences between the brand and its competitors, identify the fundamental barriers of the development of the brand, thereby to address the issues in an effective way; Brand tracking can test and maintain brand development directions at different stages, to provide sustainable driving forces for enterprises and brands.
Brands can drive powerful corporate transformation and business growth, thereby bring profound impact to the entire organization. Building a successful brand requires companies to embrace a new approach that is mission oriented, consumer experience based, and data driven. We can help clients establish relentlessly relevant brands, which could bring the meanings and connections the people strive for.

- Co-develop workshopCo-develop workshop with advanced lifestyle practitioners where innovative level consumers sit together with corporate management person to discuss on certain topics. Add highly sensitive creator’s view to co-develop new product?new service concept
- i-ConjointThe product and service component influence preferences; choice analysis forecast choice action
- Norms evaluation systemINTAGE Norms Database provides references to our researchers to fully understand, explain and display the data result using same standard.
- i-MeshObserve the intuitive response of consumers and incorporate findings into the improvement of product packaging and developmentof advertising creatives
- i-ShelfWe apply online shelf testing to obtain shoppers' feedback
-
PLUG AI
AI generated package evaluation solution in just 10 seconds after uploading image data.

- “Smart eye” store management & consumer recognition (experience)Our newly developed AI intelligent recognition technology system utilizes advanced video, image, photo, sound, text and other processing technologies to automatically recognize people and objects in specific scenarios (such as stores, exhibitions, and various channel terminals) through video systems.
- Customer experienceDetermine whether the value proposition of the product side is correct, to ultimately find the true user scenario, listen to user needs, deeply analyze the key points of user needs, and identify user pain points. During this process, it is necessary to constantly follow the behavioral actions of research-feedback-analyze-optimize-research-feedback… to constantly listen to new and real customer voices from the survey.
- Secret shopperSupervision on durable consumer goods & service industries and in-depth survey into the purchasing habits, such as catering, automotive, and home appliances. Using observations and simulations of consumer behavior and verbal communication to conduct on-site service quality check and sales comparison of similar competitor products.

Marketing activities include product marketing and brand marketing, mainly to attract consumer partici pation or improve brand reach,therefore to enhance awareness,broaden the market, increase market share, and drive product market share,
and drive product sales to achieve the ultimate business purpose of new user attraction & retention. So marketing activities is crucial in the entire brand management process.
Whether the marketing activities(including promotional prices,store samples, pile heads, etc.) areeff ective? What changes have occurred in sales changes have occurred in sales revenue,sales volume,number of new customers,promotion cost
& profit? Different indicators can be used to verify the effectiveness of marketing activities, to confirm the future marketing strategies and improvement directions.

- Co-develop workshopCo-develop workshop with advanced lifestyle practitioners where innovative level consumers sit together with corporate management person to discuss on certain topics. Add highly sensitive creator’s view to co-develop new product・new service concept
- i-ConjointThe product and service component influence preferences; choice analysis forecast choice action
- Norms evaluation systemINTAGE Norms Database provides references to our researchers to fully understand, explain and display the data result using same standard.

- Support for business going abroadINTAGE Group is headquartered in Japan and has local entities or affiliated companies in multiple countries including China, Singapore, Thailand, Indonesia, India, Vietnam, and USA. We can conduct cross border research to help domestic brands smoothly "going abroad" and foreign brands successfully "land".