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The landscape of consumers is constantly changing and sub-consciously, their values are transforming too. Grasping the up-to-date values of consumers has never been more imperative.
A comprehensive understanding of consumer values before product launch is imperative.
Clarify consumer perception and discover new values.
From consumer feedback, we comprehend their product needs, and understand their purchase determinants. All these knowledge could be applied in product segmentation and development.
Based on the consumer interviews, we developed a perception structure for the brand.
Based on purchasing determinants, brand perceptions, freely-associated words etc., we grasp the value structure of the consumers.
PAC-I could help to discover new values, compare values of each attribute, help develop market segmentation strategies and capture brand perception.
