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- Fieldwork · Execution
- Data Processing · Analysis
- Professional Facilities
Rigorous, meticulous, efficient
INTAGE CHINA has a professional fieldwork team. In order to ensure the high quality data, the team has a clear division of labor, including the project team, quality control and fieldwork. In order to correspond to the customers’ growing market demands, we not only conduct fieldwork in Shanghai, Beijing, Guangzhou, Shenzhen (T1 cities), we also correspond to the market research in other lower-tier cities in China. In the midst of fierce market competition, the pursuit of high quality data remains the core value of INTAGE CHINA.
1. There are more than 20 members in the team with project execution experience for both qualitative and quantitative projects. More than 400 projects are executed each year.
2. Network in more than 100 cities in China, covering large and medium-sized cities as well as remote rural areas, forming an efficient large network.
- Visitor quality control：Supervising whole-process tracking and site management、QC tracking access、Later execution evaluation
- Questionnaire/access quality control：Site monitoring、Questionnaire revision、Quality revision
- Supervise quality control：Service quality 、assessment、QC tracking access、Managing annual evaluation
- Quality control of partner company：Field project management、 Project quality assessment
Rigorous, meticulous, efficient
As an international market research company headquartered in Japan, we are very particular about the authenticity of the data. In the midst of increasingly fierce market competition, we still set up an in-house data processing and analysis team. The pursuit of high quality data is the eternal pursuit of INTAGE CHINA.
1. Large database of well-known brands in various industries for many years (cosmetics, detergents, diapers, sanitary napkin, Chinese and Western-style fast food, beverage, fashion, tourism, medicine, multimedia, electricity, automobile industry, etc.)
2. We can conduct transnational and multi-regional data analysis.
3. We can meet the needs to analyze independent projects in various social organizations, such as emerging industries, new trends, consumer ideology, high-tech artificial intelligence applications etc.
4. We are professionals in statistical knowledge, the analysis model of application (such as: Turf, Penalty, Alienation analysis, Discriminator analysis, Factor analysis, Cluster analysis, Correlate analysis, Regression analysis and Conjoint analysis, Correspondence analysis, Decision tree analysis etc.)
5. After loading the specified database, we can provide customers with accurate and user-friendly statistical analysis software (e.g., LYCHE-EPOCH)
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Functions of statisticsThe layout is easy to understand and beginners can also
perform simple operations.
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Processing functionsIt is modeled after common data processing methods, so simple
Settings can be made on the Settings page of each tool.
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Excel charts ・ PPT report output functionExcel charts and editable diagrams can be exported. PPT report
could be exported and automatic output of simple charts could
be operated easily.
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Analysis functionIt contains corresponding analysis, BSA analysis and PSM
analysis function. According to the statistical setting, we select
the project that needs to be analyzed. With a simple click of the
"analysis" button, results in Excel could be exported.
* In addition, there are external data matching and editing functions.
High quality and high efficiency
In order to ensure the quality of service and help customers, we are equipped with advanced facilities – including focus group rooms, control rooms, training rooms as well as multilingual simultaneous interpretation equipment, electronic whiteboard, electronic shelf display, etc.
The companies in Shanghai and Guangzhou have interview rooms and conference rooms
for different purposes and use the latest equipment for consumer observation.
The interview room is equipped with electronic tablet and multilingual simultaneous translation equipment, which can remotely video
without any dead ends. And the customers can observe the interview in real time on site or remotely.
