- Prescribed Drugs/Medical Apparatus and Instruments
- Pharmaceutical Overseas Services
The INTAGE health care sector is one of the most important pillars of the company's global business and has contributed significantly to INTAGE's growth in China. In China, we have an experienced professional team and have profound specialized knowledge in prescription of drugs, medical devices and health care policies. We help customers to solve many business issues, which have won trust vastly.
INTAGE health care provides consulting services for both pharmaceutical companies and medical equipm-ent manufacturers. We support marketing consulting services for the entire product lifecycle, from R&D to post-product launches.

- R&DUnderstanding product information:Target Product Profiles (TPP), competitive landscape, market size and potential, market access policies, etc.Understanding treatment process:patient journeyUnderstanding doctors’/patients’ needs
- GrowthValidating the current treatment status:drug competition, patient flow, forecast of prescribing volume and salesUnderstanding doctors’/patients’ motivationsDeveloping marketing plan:product positioning, pricing, etc.
- MaturityApplying marketing tools and approaches:marketing tool selection, mark-eting key message formulation, designi-ng key product informa-tion showed to doctors, etc.Evaluating the efficiency of marketing tools:customer tracking
- DeclineUnderstanding access policy to Medical Insurance Catalogue.Understanding practical use status:patient satisfaction, product penetration, etc.Developing strategies for the next steps:strategies for increasing market share, expansion of indications/ dosage forms, product repositio-ning, etc.
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Understanding emerging markets
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Market aessment at earlystage of development
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Market forecast
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Supporting cical trial design
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Optimization of product files
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Marketing strategy development
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Pre-IPO/ commercial evaluation ofcdinical drug trial
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Effectiveness test of product information
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Promotional material testing
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listings and pre-market performance evaluation
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Management of product life cydle
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Sample services
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Continuing to/give up
(plan) decision
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Brand loyalty
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Corporate image
Patient satisfaction
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One-Stop Data Solution
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Doctor Panel
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Patient Panel
- 1
An experienced consulting team – 50% percent of the team members have over 12 years of research experience in the health care market.
- 2
Strong offline ability to execute
- 3
We have the largest online panel – more than 40,000 doctors online.
- 4
We have advanced treatment scheme throughout the product life cycle
- 5
Innovation tools - to help clients mine INSIGHT
- 6
Insight provider - not only providing market research services.
- 7
Data processing support team + solution team +from the prediction partner team from China, Japan and the US.

In recent years, Chinese pharmaceutical enterprises have been accelerating the process of going overseas, from China to the world. Relying on the rich research experience of Japan headquater and the huge Japanese national database resources, we can carry out relevant analyses in the following services to help domestic pharmaceutical enterprises accelerate the layout of the Japanese market.




Life cycle of pharm
aceuticals, etc.

Main research
themes

Understanding the
market

Marketability evaluation
of own products

Creating product
strategy

Competitive advantage and
further growth in the market


Ad-hoc
research
Understanding
market structure
and product
potential
Understanding
targets and
needs Product
evaluation
Package and
concept evaluation
Sales and share
forecast
Key message, visual
evaluation, creative
evaluation, tool
development
Understanding con
cept and message
penetration Brand
and product
diagnosis
Changes in
strategies and
promotions
Measuring
campaign
effectiveness
In-store policy
audit

Researchservice





Utilizing treatment status by disease for doctor targeting

Understanding the actual status of promotion and the degree of message penetration

Examining the effectiveness of a multi-channel strategy

Checking MR evaluations and points for improvement and utilizing them in training plans

Understanding the reasons for prescribing drugs for each patient

Target list creation and improvement support, multi-channel segmentation support

Understanding actual conditions of symptoms and diseases from the perspective of medical consumers and patients