Research service in Food & Beverage industry-Range of Services-INTAGE CHINA

Home - Range of Services - Food • Beverage

Research service in Food & Beverage industry

INTAGE CHINA has accumulated myriad panel data and research techniques for decades and provided services to customers from various industries.

We can help you on following topics

Topic 1

Understand market classification on related products and determine product positioning

Topic 2

Insight into consumer consumption habits and explore opportunities for product growth

Topic 3

Value assessment for new/improved products to explore future improvement directions

Solution

Understand market classification on related products and determine product positioning

INTAGE CHINA has vast amount of valuable data for analysis, through analysis and assessment on each market segment to finally determine the accessible market, and help to better position the product.

Big data analysis

Analyze and visualize massive amount of valuable data, let the data speak out, through the format of traditional survey + big data support to help enterprises to understand the market and make decisions.
Market segmentation

The market classification process to segment the overall market of a product into several consumer groups, study, analyze, and evaluate each market segment to finally determine the accessible market, and help to better position the product.

Insight into consumer consumption habits and explore opportunities for product growth

Understand consumer’s life behavior, capture · grasp consumer’s purchase behavior

Brand purchase behavior · Information channel usage understanding

Brand Association Structure Analysis
Brand Relationship Survey

Purchase behavior capture

i-Conjoint
i-Screener

Value assessment for new/improved products to explore future improvement directions

Provide extensive data support for product development and iteration

Package evaluation

i-Shelf (online shelf test)

Product pricing

Price analysis

Ad concept evaluation

Ad Compass

Home - Range of Services - Cosmetics · Personal Care

Research service for the Groceries & Cosmetics industry

INTAGE CHINA has accumulated myriad panel data and research techniques for decades and provided services to customers from various industries.

We can help you on following topics

Topic 1

Understand market classification on related products and determine product positioning

Topic 2

Explore "TA (Target Audience)" image (consumer character image), gain insight into "TA"’s purchasing habits, and develop precise marketing strategies

Topic 3

Value assessment for new/improved products to explore future improvement directions

Solution

Understand market classification on related products and determine product positioning

INTAGE CHINA has vast amount of valuable data for analysis, through analysis and assessment on each market segment to finally determine the accessible market, and help to better position the product.

Big data analysis

Analyze and visualize massive amount of valuable data, let the data speak out, through the format of traditional survey + big data support to help enterprises to understand the market and make decisions.
Market segmentation

The market classification process to segment the overall market of a product into several consumer groups, study, analyze, and evaluate each market segment to finally determine the accessible market, and help to better position the product.

Explore "TA (Target Audience)" image (consumer character image), gain insight into "TA"’s purchasing habits, and develop precise marketing strategies

Through capture · grasp of consumer’s purchase behavior to help develop precise marketing strategies

“TA”character image drawing

Through understanding of the product to map out the consumer group, analyze attributes of the "TA" in the consumer group, and determine the characteristics of the character image.

Consumer panel (including premium consumer panel) application

Consumer Journey

Product awareness - search - compare - purchase - use five stages to study consumers' purchase behavior, to help businesses understand consumers' normal purchase habits.

Market campaign support & effect assessment

Use different indicators to verify the effectiveness of marketing activities, therefore to confirm future marketing strategies and improvement directions.

Value assessment for new/improved products to explore future improvement directions

Provide extensive data support for product development and iteration

Package evaluation
Ad concept evaluation
Product pricing
Price analysis

Home - Range of Services - Household Appliances · Electrical

Special investigation service for Household and Electrical Appliances

INTAGE CHINA has accumulated myriad panel data and research techniques for decades and provided services to customers from various industries

We can help you on following topics

Topic 1

Collect information about overall market trend and competitor activities, to assist sales strategy formulation.

Topic 2

Capture consumer attributes, values, information contacts, etc., to shorten the PDCA cycle.

Topic 3

Track market changes, grasp brand situation, and evaluate product brand power

Solution

In order to develop new products, we need to extensively collect information such as market environment and cons-umer awareness, and consider the next step.

In order to develop new products and promote sales of certain ones, we need to track product awareness, consumer needs and other fundamental information. Also, grasping overall market trend and competitor activities are also essential.

PAC- i

We visualize the customer value and discover new values.

Big data analysis

Analyze and visualize massive amount of valuable data, let the data speak out, through the format of traditional survey + big data support to help enterprises to understand the market and make decisions.
Market segmentation

The market classification process to segment the overall market of a product into several consumer groups, study, analyze, and evaluate each market segment to finally determine the accessible market, and help to better position the product.

Capture consumer attributes, value, information contacts, etc., to shorten the PDCA cycle.

In order to improve our products and services, it is necessary to have a deep understanding of the actual usage behavior and satisfaction of buyers. Not only do we need to have a deep understanding, but we also need to collect information as early as possible, capture consumers' attributes, values, information contact, etc., to shorten the PDCA cycle.

Customer satisfaction survey

After the customer used the products for a period of time, they have accumulated considerable usage experience. Therefore they are able to evaluate their satisfaction level.

Track market changes, grasp brand situation, and evaluate product brand power

The brand perception, awareness, favorability and the brand situation in each country all need to be tracked regularly to detect any issues. What image do we need to change if we want to increase brand value? What brand image should we use to appeal in different countries or regions? How do you set KPI if we want to conduct a regular brand diagnosis?

Brand Association Structure Analysis

The emotional connections of consumers can be visualized to manage brands
Brand Relationship Survey

Understanding Brand Perception

Home - Range of Services - Retail • Catering

Research service of Retail & Catering industry

INTAGE CHINA has accumulated myriad panel data and research techniques for decades and provided services to customers from various industries

We can help you on following topics

Topic 1

Understand customer preferences in the commercial circles, determine existing and potential customer groups

Topic 2

Monitor dynamic data, conduct effect evaluation

Solution

Understand customer preferences in the commercial circles, determine existing and potential customer groups

In the context of increasingly growing online shopping and competitor stores, it is necessary to reconsider whether the current store is suitable for customers. If you want to persist in becoming a chain store, does each store fit the preferences of customers in the commercial circle, and whether each consumer’s expectations and preferences are all met?

Commercial Circle Survey

Use the data of actual consumer purchase to review and capture the trend of overall market and various categories/ channels for the year.

Monitor dynamic data, conduct effect evaluation

“Smarteye” store management & consumer recognition (experience) system

Use video system to automatically recognize people and objects in specific context (such as stores, exhibitions, and various channel terminals) by applying advanced video, image, photo, sound, text and other processing technologies, to assist in chain store management, monitor of series marketing and promotion events or other activities, and effect evaluation for specific advertisements or marketing features, etc.