Topics & Our Strengths

What is the value of our brand?
Q
Client:Understand brand value and brand perception.

A
Our Strengths:Leverage brand's USP and maximize brand potential
Determine the core value of the brand, lev-eraging on positive brand perceptions and enhance brand power

What message could "connect" with the consumer?
Q
Client:What message could differentiate our brand from comoetitors?

A
Our Strengths:Extract brand value through consumer engagement
Through creating relevancy and engaging with consumers, we extract the brand's USP and applied it to communication

Which marketing strategies can convey brand value?
Q
Client:What could be done to convey the value of our brands to consumers?

A
Our Strengths:Brand enhancement strategy
Besides the core value of the brancwhat other attributes could be improved? What strategy could differentiate our brands?
Output lmage
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Differentiation organization of brand associated asset
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Brand image value map
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Structural organization Strong/weak • Uniqueness • Likeness






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