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PET CLEANING PRODUCT MARKET SIZE
The increasing importance of pets in the family has made “Childcare-like pet care" become the mainstream pet raising style for modern owners. Pet grooming and cleaning are evolving from basic needs into core essentials of refined pet raising.
In 2024, the market size of China's pet cleaning industry reached 78 billion yuan. The industry will maintain its growth in 2025, with a projected market size of 88 billion yuan, representing a YoY increase of 12.8%. The cleaning product track of the “It-Economy" is entering into a steady expansion growth period.
* Data source：B & Y Consulting 博研咨询《2025 China Pet Cleaning Industry Market Size and Inves tment Prospect Forecast Analysis Report 2025年中国宠物清洁行业市场规模及投资前景预测分析报告》
DOG AND CAT CLEANING PRODUCT CONSUMPTION
DOG
Dog owners favor to buy shampoo, comb, and ear cleaning product.
CAT
Cat owners favor to buy comb, ear cleaning product, and waterless supplies.
* Data source：apa INSTITUTE (亚宠研究院) 《BLUE BOOK OF PET’S INDUSTRY – CHINA PET INDUSTRY ANNUAL REPORT (2025) 宠物行业蓝皮书——2025年中国宠物行业发展报告》
EMERGING NICHE CATEGORY TRENDS
Cat shampoo
Data shows that the sales revenue for cat shampoo/ body soap rose by 42.87% YoY, with volume up by 60.86% in Jan.-Apr. 2025 in China.
Healthy：Preventing feline skin disease or worm disease.
Function: Repairing skin barrier, improving fur dryness.
Waterless: Waterless formula
Grooming: Color protection and brightening.
* Data source：https://www.docin.com/p-4894350377.html
Pet wipes
The pet wipes market has huge growth potential in China. It is estimated that by 2028, the market size will exceed 12 billion yuan, with a CAGR of about 15%.
Part specific: Customized formula for specific part such as ears and perianal areas.
Healthy: Protecting fur and skin, regulating skin micro-ecology.
Composite efficacy: Combining antibacterial, deodorizing, moisturizing effects, etc.
* Data source：https://max.book118.com/html2025/0928/7020020132010163.shtm
Pet toothpaste
Data from the American Veterinary Medical Association shows that about 80% of dogs commonly suffer from oral diseases by age of 3. It’s estimated that the pet toothpaste market in China could reach a CAGR of about 15% in 2025 – 2030.
Breed specific: Customized formula based on the dental characteristics and physiological habits of different pet breed
Composite efficacy: Adding intestinal regulating ingredients, dual effects to solve "oral + intestinal" problems
* Data source：https://www.docin.com/p-4894350377.html
Pet eye drops
The prevalence of eye infections in dogs and cats is high, and pet owners are becoming more & more aware of the importance of pet eye health. The market size of pet eye drops in China is expected to exceed 1.5 billion yuan by 2030, .
Nutrition: Adding nutritional ingredients, daily eye health care
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Scenario specific protection: Developing specialized eye drops for specific scenarios including travel, grooming, post-surgery, deworming, etc.
Data source：https://max.book118.com/html/2025/0928/7020020132010163.shtm