In 2026, we may see products with longer range, faster charging, and higher safety in the NEV market, along with multiple technological upgrades and national policy adjustments. Vehicle purchase cost will also be further reduced by the technological evolution. With the rise of Chinese brands in the global market, the development of NEVs in 2026 is set to achieve more efficient growth.
Data Source: China Association of Automobile Manufacturers

　 Domestic consumers' demand when choosing NEVs is primarily around "core performance + cost-driven“. Meanwhile, as consumers are having more and more clear understanding about their own vehicle usage scenarios and practical needs, blindly following the trend is no longer the norm, rational, individualized, and need-based purchasing is gradually becoming the standard. Therefore it’s shifting automaker’s competing landscape from merely on specifications and marketing activities towards a better fit to real usage scenarios.

Domestic consumers’ needs for NEVs are also becoming increasingly diversified. It’s been shifting from a "means of transportation" to a "smart mobile living space“, with core demands being comfort, intelligence, and safety, while the traditional performance metrics have been stepped back to a secondary position.
Data source: Internal conducted survey