The account features a diverse range of content, including individual product test review videos, same category horizontal comparison videos, monthly new product express report text/image, as well as immersive unboxing videos. Notable high-performing content includes immersive unboxing notes that gained nearly 30 likes per post, and new product express report of May "Flower Knows" new product highlighting note, which surpassed 10,000 views. The success of viral reviews lies in both product and topic selection effort, for example, contrasting content like "Light Makeup adventure in palette" triggered user curiosity to boost interaction. Overall content test shows that these formats can effectively maintain account basic traffic and provide ground for viral hits.

The Xintan RED NOTE account and private domain social community have established a dual-direction traffic loop. On one hand, community members participate in RED NOTE interactions, injecting authentic external traffic to boost account weight; on the other hand, new RED NOTE users are converted into social community, expanding the private domain user base. This interaction mechanism not only increased traffic reserves but also deepened user loyalty, creating a virtuous cycle. We also conduct community giveaways from time to time with low entry barriers (such as following the account), in association with beauty product gifts to attract participation. A single event can activate nearly 40 users, successfully waking up potential activity, gaining positive feedback, and building community trust. Gifts are distributed monthly based on the RED NOTE interaction leaderboard, encouraging users to invite friends and family to join the community, achieving mutual benefits to stabilize baseline traffic through task-based reward mechanism.

2025, Xintan’s RED NOTE account achieved a dual boost both in traffic and user stickiness through content innovation, IP reinforcement, and community interaction. Moving forward, we will continue to optimize product selection strategy, deepen community interaction, and explore more viral content formats to consistently enhance account influence and inject vitality into domestic beauty ecosystem.