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Home - Our Insights - When 1.1 Billion Women Worldwide Entering Menopause — The Path to Unlocking the ‘She-Economy’
When 1.1 Billion Women Worldwide Entering Menopause — The Path to Unlocking the ‘She-Economy’
2025-12-15

Menopause is a natural physiological stage in which women transition from fertility to older age, marking the decline of ovarian function and permanent cessation of menstruation. Every woman will experience menopause.

According to the prediction from the World Health Organization (WHO) and the United Nations Population Fund in 2024, 1.1 billion women worldwide will enter menopause or postmenopausal stage by 2025.

* Source：https://turkiye.unfpa.org/en/Menopause-is-a-global-workforce-issue Image Source：：https://huaban.com/pins/6873430195

Brief Understanding of "Menopause"


4 out of 10 women suffer from menopausal hot flashes

Menopause or postmenopausal stage usually occurs between the age of 45 to 55

Estrogen rapidly decreases around the age of 40

Menopausal symptoms usually last for 4 to 8 years
* Source、 Image Source：https://m.baidu.com/bh/m/detail/ar_10021198642141393420

Triple Challenges of Menopause: Physiological, Psychological, and Social Role

Physiological

Hot flashes, night sweats, insomnia, bone and joint pain, urinary and reproductive system, severely affects the quality of daily life

Psychological

Emotional fluctuations, anxiety and depression, memory declines frequently occurs, some even have self-identity crisis due to the stereotype impression of ‘menopause’ by the society

Social Role

Need to take care of both elders and juniors, often facing the dual burden of workplace pressure and family responsibility, squeezing healthcare time and energy.

Market Product Landscape

  • ·Domestic market: TCM, herbal, and nourishing & health products, adapting to local needs

    Jingxin (静心)
    TCM compound oral liquid

    GENGYIJING （更怡静）
    Dietary supplement tablet

    Originbelle （源美氏）
    Herbal nutritional health product

    Beijing TRT (北京同仁堂)
    Soybean isoflavone capsule
    * Only partial brands listed which clearly indicated "menopause" in their product introduction
  • ·International Market: Scenario + technology based precise intervention

    Stripes
    US menopausal beauty brand Facial care/body wash, intimate care, nutritional supplements

    Womaness
    US menopausal care brand 3 Major product series: skincare product, dietary supplements, and sexual health product

    Bonafide
    US menopausal care brand Product series of menopausal symptom relief, hair and skin care, vaginal health, etc.

    MenoLabs*
    US menopausal health brand Product series of menopausal symptom relief, digestive health, sleep assistance, etc.

    Granver
    Granver: Nutritional supplements

    NutraTea
    Functional tea NutraMeno

    Helevated
    MENOPEACE
    * Only partial brands listed
  • ·Smart Health Tools

    Menopause APP
    Felilog、Caria

    Smart wristband
    Embr Wave
    (Can alleviate menopausal hot flashes)

    Home-use hormone test kit

Building Social Common Understanding

The rise of the menopausal health market not only reflects the trend of consumption upgrade, but also marks a new height in emphasis on women’s life cycle wellbeing from the society. In sharp contrast to overseas market, the domestic menopausal market is still in its early stage.
The future innovation in health management, nutritional supplements, and smart technology targeting menopausal women needs is worthy of focus.
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