Welcome to INTAGE CHINA
Doctor Panel Membership site
EN
Home - Our Insights - Anime Culture Driving new consumer trend
Anime Culture Driving new consumer trend
2025-10-17

Anime culture, typically referring to virtual entertainment content such as anime, manga, games, etc., has now extended to various peripheral products and offline entertainment activities. A large number of enthusiasts travel far and wide to Anime culture-themed shopping malls, exhibitions, and other venues to follow their favorite IP’s, driving cultural and tourism consumption.

Peripheral products

  • Card collection

  • Character goods

  • Figure

  • Ita bag

  • Blind box

* Image Source：Xiaohongshu https://www.xiaohongshu.com/explore/6891a0ba0000000023024657?xsec_token=ABuDE7epPdTdCtqnxQwqwuLXnrm8-oG-hyJnbPZwZJJBw=&xsec_source=pc_search&source=unknown （The image is from the Internet）

Offline Activity

  • Pop-up store

  • Anime Shopping mall

  • Concert

  • BW (Comic Con)

  • CP (Comic Con)

* Image Source：Xiaohongshu https://www.xiaohongshu.com/explore/68a2eadc000000001b0371df?xsec_token=ABMtld3QbGks27u3R1DEl9UmTAl7NtGnyB4OBLJZGapIc=&xsec_source=pc_search&source=unknown（The image is from the Internet）

By 2025, China's pan Anime user base has reached 530 million, among which post-90s and post-00s generation accounts for 3/4 of the population, and market size exceeding 600 billion yuan (CCTV Finance, August 2025).

Pan Anime user base change
（in ‘00 MM people）

Anime market size change
（in ‘00 MM yuan）

* Source：CCTV Finance 2025.8 https://tv.cctv.cn/2025/08/03/VIDEk76EF9cqnFxptrzsiPjf250803.shtml

行行查database：xueqiu.com/4318019005/345484913

According to Meituan data, during the week of Bilibili World, bookings for tourism-related products in Shanghai increased by 35% month-over-month, flight bookings to Shanghai rose by nearly 50% year-over-year, and hotel bookings near the event venue surged almost five folds compared to last year (China Information News, August 2025).

* Source：https://travel.sohu.com/a/912558856_362042

Besides the cultural tourism and fast-moving consumer goods, the sales of IP collaborative gold products also demonstrated remarkable performance. The Chow Tai Fook and ”Black Myth: Wukong” co-branded bracelets achieved cumulative sales exceeding 3 million yuan in the first half of this year. The limited edition of 30 gold figures co-launched by Lao Feng Xiang and ”Saint Seiya” priced at 880,000 yuan each were sold out in just two weeks. JX Online 3, to celebrate its 16th anniversary, launched promotion campaign in collaboration with China Gold and other gold retailers, reached over 2.8 million yuan sales in four days.

The Chow Tai Fook
x
Black Myth: Wukong

3 Million yuan

in half a year

Lao Feng Xiang
x
Saint Seiya

26.4 Million yuan

in two weeks

China Gold
x
JX Online 3

2.8 Million yuan

in four days

* Image Source：Official Co-branded Poster https://www.ctf.com.cn/zh-hans/ （Chow Tai Fook）https://www.laofengxiang.com/（Laofengxiang）https://chnau99999.com/page/index（China Gold）

PREV：
None
NEXT：
Women's sleeping needs in physiological period
Please contact us for more information!
Contact sales@cn.intage.com
We will provide you with a market research proposal.If you have any questions, we will contact you as soon as possible.