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Smart Int. Wechat MP—Company self-run social media operation
2025-08-14

SMART Int. Wechat MP Community is a user community focusing on domestic beauty products, with members mostly young and middle-aged females from tier 1, new tier 1, and tier 2 cities. It has already established its initial user activation and stickiness through multiple activities.

Interactive lucky draw activation mechanism

Potential active users have been successfully awakened by setting light threshold for in-group lucky draw activities (such as adding follows) together with cosmetic gifts to attract user participation. At the same time, users who have received gifts actively gave positive feedbacks in the group, successfully establishing trust to the community.

Post in-group lucky draw

Use lucky draw tool

User in-group feedback

Social media and RED self-media interaction mechanism

Invite users to participate in RED note interactions in the community, and offer gifts based on the number of interactions each month, to not only increase community stickiness but also bring real outside-domain traffic to the account, helping SMART Int. Wechat MP gradually increase account weight.

Invite user interaction

Monthly appreciation campaign

Cultivate social media IP

For members, SMART Int. Wechat MP Community is not only an interactive space to obtain real evaluations, participate in trials, and share liked and good products, but also gradually becoming a private domain platform for them to learn domestic products, meet like-minded people, and cultivate consumer trust.

For brands, SMART Int. Wechat MP Community provides a high-quality target user panel, to help brands precisely grasp consumer needs and provide reliable support for product development and marketing strategy formulation through real interaction, content co-creation, and user feedback.

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