
SMART Int. Wechat MP Community is a user community focusing on domestic beauty products, with members mostly young and middle-aged females from tier 1, new tier 1, and tier 2 cities. It has already established its initial user activation and stickiness through multiple activities.
Interactive lucky draw activation mechanism

Post in-group lucky draw

Use lucky draw tool

User in-group feedback
Social media and RED self-media interaction mechanism

Invite user interaction

Monthly appreciation campaign

Cultivate social media IP
For members, SMART Int. Wechat MP Community is not only an interactive space to obtain real evaluations, participate in trials, and share liked and good products, but also gradually becoming a private domain platform for them to learn domestic products, meet like-minded people, and cultivate consumer trust.
For brands, SMART Int. Wechat MP Community provides a high-quality target user panel, to help brands precisely grasp consumer needs and provide reliable support for product development and marketing strategy formulation through real interaction, content co-creation, and user feedback.