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Among mobile game players, Gen Z have the longest average gaming time, spending 2 hours in average every day on mobile games.
In terms of money spending habits, Gen Z from china are most generous in spending money onmobile games, not only on percentage of paid players, but the amount paid on mobile games is also significantly higher than the average of the region.
Gaming time on mobile games
% of people spending money on mobile games in Gen Z
* Data source: 2024 INTAGE Asia multi-country survey
Definition:Gen X is born in 1965-1980; Gen Y is born in1981-1995; Gen Z is born in 1996-2010
Compared to Gen 2 players from other countries, Chinese players are most willing to buy "Character spriteequipment", japanese players love “Props" , while indian players have more diversified buying items, covering"Game times, Character equipment, and Props".
Regarding reasons to buy, Gen Z of china want to "Make own game characters look good", japanese playerslike "The fun props" , while other Gen Z players hope to"Make own character stronger".
Money spending items in mobile games
Reason to spend money in mobile games
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China Make own gamecharacters look good -
Japan The props are fun -
India 
Indonesia 
Thailand Stronger make own character
* Data source:2024 INTAGE Asia multi-country survey