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Nowadays, pets have become the "furry children" for families, and the "it (pet) economy" is heating up to become the "furry child economy". The pet market is booming, with impressive growth rate and enormous potential.
The growth rate and scale of cat consumption market indicates huge potential for the "cat economy"
Dog market growth rate 4.6%
Cat market growth rate 10.7%
Showing structural growth characteristic of ‘Cat strong and Dog stable'.
New characteristics among pet owners: Younger consumers dominate the market, with increa sing level in education and income
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Post 90 & 00’s generation contribute to 66.8%
* Post 00’s generation 15.5%↑ -
Bachelor degree & above contribute to73.6%
* Master degree & above 2.0%↑ * Bachelor degree 7.1%↑ -
Monthly income exceeding 10,000 contribute to 45.3%
* 6.6%↑
Average annual spending on dog and cat is rising, with stable & solid demand for essential food product and potential growth for pet service.
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Average Annual Consumption
2961 CNY/ Year 3%↑
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Average Annual Consumption
2020 CNY/ Year 4.9%↑
New trends in pet industry driven by dual engine of emotion and technology.
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Emotion economy fosters new scenario
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Pet-friendly scenario has emerged as a new gateway attracting consumers, for instance, during the Qingming holiday break, numerous pet-friendly venues in Shanghai drew consumer’s attention, with pet-friendly shopping malls experiencing surge in popularity;
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Pet Fresh stood out with its innovative pet business format (pet Qingming cake, self-pick ‘spicy hotpot’, etc);
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2025 Petjoy Fashion Week expanded in scale, attracting multitude of international brands and pet-loving audience, enhancing international influence.
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Technological enablement propels product and service towards intelligence
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Strategic upgrade of Pet’em by integrating into Tencent Cloud large-scale model and DeepSeek intelligent engine, achieving application effect of 1+1+1 > 3. * Source: < Huanqiu.com 环球网>
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Launch of AI pet doctor "VetMew“ , capable of precisely capturing pet symptom details, providing health consultations and diagnoses; tailor made health management plan; setting up emergency assistance channel; optimized recommendation tag, launching message center and customer service for easy user information access and feedback.
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Innovative products such as smart feeder, health monitoring collar, and environmental interactive robot are accelerating the reshaping of industry boundaries, driving pet consumption upgrade towards intelligence, refinement, and emotionalization. * Source: < ZERO POWER INTELLIGENCE 中研普华研究院 >
China pet industry is transitioning from scale expansion to quality upgrading,
with the Z generation and high-income group leading the consumption upgrade opportunities and potentials co-exist across various sectors,
offering ample room for exploration in product innovation, service expansion, and technological application.