[Interaction] By using social media operation to form its core consumer circle, and spread word-of-mouth influence through relentless sharing and dissemination.

[Transaction] Focus on driving immediate purchase conversion. However, the key to whether a brand can establish a long-term relationship with consumers lies in [Heart to Heart Communication].

In a place where Gen Z feels safe, comfortable, and undisturbed, use high-quality brand exposure carriers to showcase hardcore product function, and have interesting & meaningful integrated communication combined with content, therefore generate stronger emotional resonance.

[Heart to Heart Communication] is no longer an option, but a core element of long-term brand success, which can effectively enhance consumer’s emotional stickiness, help brands stand out in complex and changing economic environment, and overcome new challenges of brand growth in economic cycles.