With the continuous improvement of production standards, domestic ACG (Anime, Comic, and Games) products have completed a full-scale transformation—evolving from mere content export to a comprehensive global expansion encompassing brands, culture, and entire industry chain. Leveraging exquisite production, eastern narratives, and mature business models, homegrown IPs including games, Chinese comics, and pop toys are deeply penetrating into global markets. Excelling in both reputation and market performance at home and abroad, it has become a new hallmark of China's cultural export.

*Source：AI generated image

*Data source：business.sohu.com/a/844447766_120961824

*Data source：weibo.com/1255795640/QBe5injKd

In 2025, the overseas revenue of self-developed Chinese games exceeded 100 billion yuan for the sixth consecutive year. Acting as a bridge of Eastern aesthetics, domestic games invite global players to experience China’s thousand year cultural and humanistic landscape. Notably, Genshin Impact's immersive "Teyvat Expo" special exhibition in Paris showcased the charm of Chinese style, while Arknights: Endfield garnered massive overseas attention at Gamescom. Both titles were selected as Outstanding Projects for Shanghai's International Communication.

*Source：AI generated image

According to the May 2026 release of overseas mobile game revenue and revenue growth chart by Sensor Tower (a world-renowned mobile app and mobile game revenue/download data monitoring service provider offering authoritative market charts and data insights), several domestic ACG products ranked among the top:

● Tencent's Honor of Kings, Game For Peace, and Gossip Harb or cover multiple tracks, including MOBA, tactical tournament, and merge-casual games, continuing to generate revenue backed by massive global user base.

● Kuro Games' Wuthering Waves and Perfect World's NTE secured the first and second place in revenue growth. New version updates and worldwide open beta test drove a massive surge in revenue, proving explosive global growth potential of domestic ACG IPs.

● Papergames' Love and Deepspace ranked No. 10, demonstr ating the steady growth of female-oriented niche ACG.

* Red box indicates games from Chinese game companies Source： www.jiemian.com/article/14577390.html

Industry surveys and expert viewpoints indicates that domestic ACG IPs that blend traditional Chinese aest hetics with universal youth narratives precisely hit the aesthetic demands of the Gen Z worldwide. The uniq ue core of eastern storytelling allows these creations to stand out from the homogenized competition of ov erseas entertainment, granting natural advantage in communication.

Relying on youthful and lightweight content formats, ACG breaks through traditional cultural communicat ion barriers and possesses stronger global penetration. As its full-industry-chain going global model inclu ding home & abroad co-creation and localized operation becomes more and more mature day by day, do mestic ACG IPs will continue to tap global market potentials, consistently convey the essence of Chinese ae sthetics to the world while generating commercial return at the same time, achieving a dual enhancement of economic benefits and cultural communication.

*Source：AI generated image