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ABOUT US

INTAGE, as a professional research and consulting firm for over 60 years, we alsoprovide comprehensive market research training,customer service experienceoptimization and other professional consulting services.
We're aiming to help enterprises quickly improve employee's capabilities &experience level and establish 'user' centered innovative thinking throughprofessional training and project practice,therefore promote innovation anddevelopment in the company.

COURSES TYPES

From shallow to deep, from point to surface, learning to apply

Market Research Foundations Entry-level course

Systematic approach to share core concepts, main types and methods, applicable topics, and execution processes of marketresearch.Major objective is to help learners quickly grasp the research knowledge system.

Target audience: entry-level marketer, new employee

Course duration:2 days,16 class hours

    Day 1
  • Significance and importance of market research
    Participants need to clarify ‘why’ to do the survey before start
    Now let's start doing survey design together!
  • 【How to do】 How to select the right survey method
    Quantitative：WEB、CLT、HUT
    Qualitative：IHV、DI、FGI
    Day 2
  • 【Whom to ask】 How to determine respondent criteria, sample size
    【What to ask】 Questionnaire design concept & important considerations
  • How to analyze data after the survey
    Summary/ Q & A

Focused Topic Serial Training Advanced course

In-depth thematic training on 12 common topics for marketers, specialized study on each topic.Major objective is to deeplydiscuss about how to utilize the power of research to help on brand innovation & revenue growth.

Target audience: employees with basic product development or marketing operation knowledge, hope to enhance the knowledge & concept

Course duration: totally 12 course topics3-6 class hours per topic

Co-create Workshop Case practice

Customized practical training workshop! Co-create work-out focusing on specific topic to apply the theory into practice undeiservice design thinking.Maior obiective is to lead the enterprise team to find solutions on product development and serviceexperience optimization. Simultaneously using CX methodology to enable the organization and build up innovation culture.

Target audience: all level employee, all related project team member(work better with collaborative thinking across different functions)

Course duration: 2 days, 16 class hours

  • ·

    Real world practice, learn by doing

  • ·

    Experience the full process of user centric productdevelopment & customer experience optimization

  • ·

    Mobilize employees from various functions andlevels within the organization to work togetherand establish top-down consensus on the topicwith same foundation

  • ·

    Help the entire enterprise to establish CustomerEngagement mindset

Co-create Workshop ·Agenda(for reference)

*This course is fully customized with setting of specific topics according to actual needs, pls. feel free to consul us for details.

Course Comparison

Entry-level course

Market Research Foundations

 Advanced course

Focused Topic Serial Training

 Case practice

Co-create Workshop

Course Duration

 2 days, 16 class hours 3-6 class hours per topic, accept selective topic enrollment 2 days, 16 class hours

Class Size

 Small class Class of min.5 persons; Max15 persons Small class Class of min.5 persons; Max15 persons Interactive workshopPreferred team of 8+ persons; Max 20 persons

Target Audience

 Entry-level marketer,new employee Employees with basic product development ormarketing operation experience or entry-level classstudent All level employee,work better with collaborativethinking across different functions

Output

 Professional knowledge improvement Thinking & mindset improvement Product or service concept prototype

Characteristic

 Mainly lecture
with some interaction		 Mainly lecture
with some practice		 Co-create among stakeholders from different functions in the organization, co-create among management level & employees

Type

 Standard course Partial customized Fully customized

PRICING

Entry-level course Market Research Foundations
Individual enrollment
（Class of min. 5 persons）

New customer：3,000 CNY/person

ITG existing customer：2,000 CNY/person

※ Class opens every Wed. & Thu. of the second week of
every month with min. of 5 enrollments
Corporate customize
（Max 15 persons）

New customer：30,000 CNY

ITG existing customer：25,000 CNY

Advanced course Focused Topic Serial Training
Individual enrollment
（Class of min. 5 persons）

3 class hour module，2,000 CNY/person

4 class hour module，4,000 CNY/person

※ Min. 2 module enrollment
※ 12 module package price 28,000 CNY/person
Corporate customize
（Max 15 persons）

4 topic package 48,000 CNY

8 topic package 78,000 CNY

12 topic package 100,000 CNY

Case practice Co-create Workshop

2 day Workshop

Quote from 60,000 CNY, upon negotiation

※ Separate quotation for additional survey support

*All classes are offline courses conducted in designated location.

*Tax not included

Special course for Japanese expatriate staff

Hands-on training integrating consumer insights and marketing strategy

Offline course All taught in Japanese

Entry-level course

Market Research Foundations

Advanced course

Focused Topic Serial Training

Individual enrollment
（Class of min. 5
persons）

New customer：4,500 CNY/person

ITG existing customer：3,000 CNY/person

※Class opens every Wed. & Thu. of the third week of every
month with min. of 5 enrollments

3 hour module：3,000 CNY/person

6 hour module：4,500 CNY/person

※Min. 2 topic enrollment

Special design

One-on-one course：12,000 CNY/person

12 topic package price：40,000 CNY/person

*Tax not included

Please contact us for more information!
Contact sales@cn.intage.com
We will provide you with a market research proposal.If you have any questions, we will contact you as soon as possible.