Solution-Research topics-INTAGE CHINA | THE INTELLIGENCE PROVIDER

Market understanding

Understand market trend, explore growth opportunities

Integrate multiple data sources of channel sales performance and consumer behavior and attitude research methods to better understand the performance and opportunities of client brands and product categories in the market.Use market and user data to implement 3C perspective market analysis and STP analysis, to support market opportunity identification and goal setting.

Big data analysis

ITG expects to analyze massive valuable data, make it visible, let the data speak, and use the form of traditional survey + Big data support to assist enterprises to understand the market and make decisions.
Market segmentation

Market classification process to split the overall market of a product into several consumer groups based on differences in consumer needs, purchasing behavior, and purchasing habits through market research. Specifically, it includes: select the market scope of the product; list the needs of potential customers. Analyze the different needs of potential customers and develop corresponding marketing strategies. Investigate, analyze, and evaluate each segmented market, finally determine the accessible segmented markets, and develop corresponding marketing strategies.
Consumer behavior & attitude study

Mainly to understand consumer’s behavior & attitude towards certain product category
Pac-i

Visualize existing customer's values anddiscover new values

Consumer insight

Understand consumer life behavior, capture • grasp consumer purchase behavior & channel

Life condition, life scenario, value proposition understanding・visualization

U&A survey

Home visit to understand consumers' life habits and consumer behavior, and easier to understand consumers' life and value propositions.
Enthnography survey

Research method to study cultural customs, rituals, consumer behavior, daily habits, and social norms.
Home visit

Enter consumer's home to observe and understand the living conditions and scenarios in 360 degrees
In-depth interview

One-on-one interview to understand consumer’s life conditions, scenarios and value propositions
Focus group interview

Group interview to understand consumer’s life conditions, scenarios and value propositions
Pac-i

Visualize existing customer's values and discover new values

Understand product category purchase behavior・information channel usage behavior

U&A survey

Home visit to understand consumers' daily information collection channels, purchasing concerns, and purchasing behaviors
Brand Association Structure Analysis

Effectively summarize the core values of the brand, and describe them in daily use languages to make it easy for consumers to understand the differences with competitor products.
Home visit

Enter consumer's home, use one-on-one interview to understand their information channel utilization and daily purchasing behavior
In-depth interview

One-on-one interview to understand consumers' information channel utilization and daily purchasing behavior
Focus group interview

Group interview to understand consumer information channel utilization and daily purchasing behavior

Purchase behavior capture

Accompanied shopping survey

Accompanied shopping to help consumers identify important points and decision-making factors
Store survey

As observer in the store to capture consumers' shopping habits and behaviors
Home visit

Enter consumer's home, use one-on-one interview to understand their purchasing habits and behaviors
In-depth interview

One-on-one interview to understand consumers' information channel utilization and daily purchasing behavior
Focus group interview

Group interview to understand consumer information channel utilization and daily purchasing behavior

Brand study

As one of the important intangible assets of a company, brand is the driving force for sustainable growth. However, how brands communicate product position differentiation with consumers and meet their functional and even emotional needs is the key to brand success in the fierce market competition. Brand study can diagnose the current situation of a brand, understand its positioning in the minds of consumers, have a clear understanding of the differences between the brand and its competitors, identify the fundamental barriers of the development of the brand, thereby to address the issues in an effective way; Brand tracking can test and maintain brand development directions at different stages, to provide sustainable driving forces for enterprises and brands.

Brands can drive powerful corporate transformation and business growth, thereby bring profound impact to the entire organization. Building a successful brand requires companies to embrace a new approach that is mission oriented, consumer experience based, and data driven. We can help clients establish relentlessly relevant brands, which could bring the meanings and connections the people strive for.

Brand Association Structure Analysis

Understanding Brand Perception
Brand relationship survey

The emotional connections of consumers can be visualized to manage brands
web-UNCL®

(UNconscious CLustering Method) Using consumer feedback to position our products

Product study

Provide full data support for product R&D & iteration.

Product R&D and product innovation

Co-develop workshop

Co-develop workshop with advanced lifestyle practitioners where innovative level consumers sit together with corporate management person to discuss on certain topics. Add highly sensitive creator’s view to co-develop new product・new service concept
i-Conjoint

The product and service component influence preferences; choice analysis forecast choice action
Norms evaluation system

INTAGE Norms Database provides references to our researchers to fully understand, explain and display the data result using same standard.

Package evaluation

i-Mesh

Observe the intuitive response of consumers and incorporate findings into the improvement of product packaging and developmentof advertising creatives
i-Shelf

We apply online shelf testing to obtain shoppers' feedback
AI-plug

AI generated package evaluation solution in just 10 seconds after uploading image data.

Product pricing

BPTO/Gabor & Granger

We apply INTAGE's unique theories and technology to formulate the best pricing

Proposal evaluation

i-Screener

Narrow down to a reasonable number of potential solutions from a large base Develop - target segment - help develop market strategy

Advertisement concept evaluation

Ad Compass

We help develop advertisements which can impact the audience and change the consumers’ attitudes

Channel study

Understand the entire process of consumers choosing products, from obtaining information to comparing products, and finally making the purchase.

“Smart eye” store management & consumer recognition (experience)

Our newly developed AI intelligent recognition technology system utilizes advanced video, image, photo, sound, text and other processing technologies to automatically recognize people and objects in specific scenarios (such as stores, exhibitions, and various channel terminals) through video systems.
Customer experience

Determine whether the value proposition of the product side is correct, to ultimately find the true user scenario, listen to user needs, deeply analyze the key points of user needs, and identify user pain points. During this process, it is necessary to constantly follow the behavioral actions of research-feedback-analyze-optimize-research-feedback… to constantly listen to new and real customer voices from the survey.
Secret shopper

Supervision on durable consumer goods & service industries and in-depth survey into the purchasing habits, such as catering, automotive, and home appliances. Using observations and simulations of consumer behavior and verbal communication to conduct on-site service quality check and sales comparison of similar competitor products.

Market campaign

Marketing activities include product marketing and brand marketing, mainly to attract consumer partici pation or improve brand reach,therefore to enhance awareness,broaden the market, increase market share, and drive product market share,

and drive product sales to achieve the ultimate business purpose of new user attraction & retention. So marketing activities is crucial in the entire brand management process.

Whether the marketing activities(including promotional prices,store samples, pile heads, etc.) areeff ective? What changes have occurred in sales changes have occurred in sales revenue,sales volume,number of new customers,promotion cost

& profit? Different indicators can be used to verify the effectiveness of marketing activities, to confirm the future marketing strategies and improvement directions.

Price Analysis

Diagnosing the brand from a pricing perspective
In-Store promotion analysis

Implement effective in-store promotion strategy

Innovation

Help corporate clients develop & innovate new product

Co-develop workshop

Co-develop workshop with advanced lifestyle practitioners where innovative level consumers sit together with corporate management person to discuss on certain topics. Add highly sensitive creator’s view to co-develop new product・new service concept
i-Conjoint

The product and service component influence preferences; choice analysis forecast choice action
Norms evaluation system

INTAGE Norms Database provides references to our researchers to fully understand, explain and display the data result using same standard.

Brand going abroad

Support local & foreign companies for their brand going abroad.

Support for business going abroad

INTAGE Group is headquartered in Japan and has local entities or affiliated companies in multiple countries including China, Singapore, Thailand, Indonesia, India, Vietnam, and USA. We can conduct cross border research to help domestic brands smoothly "going abroad" and foreign brands successfully "land".