- Prescribed Drugs/Medical Apparatus and Instruments
- Pharmaceutical Overseas Services
The INTAGE health care sector is one of the most important pillars of the company's global business and has contributed significantly to INTAGE's growth in China. In China, we have an experienced professional team and have profound specialized knowledge in prescription of drugs, medical devices and health care policies. We help customers to solve many business issues, which have won trust vastly.
INTAGE health care provides consulting services for both pharmaceutical companies and medical equipm-ent manufacturers. We support marketing consulting services for the entire product lifecycle, from R&D to post-product launches.
- R&DUnderstanding product information:Target Product Profiles (TPP), competitive landscape, market size and potential, market access policies, etc.Understanding treatment process:patient journeyUnderstanding doctors’/patients’ needs
- GrowthValidating the current treatment status:drug competition, patient flow, forecast of prescribing volume and salesUnderstanding doctors’/patients’ motivationsDeveloping marketing plan:product positioning, pricing, etc.
- MaturityApplying marketing tools and approaches:marketing tool selection, mark-eting key message formulation, designi-ng key product informa-tion showed to doctors, etc.Evaluating the efficiency of marketing tools:customer tracking
- DeclineUnderstanding access policy to Medical Insurance Catalogue.Understanding practical use status:patient satisfaction, product penetration, etc.Developing strategies for the next steps:strategies for increasing market share, expansion of indications/ dosage forms, product repositio-ning, etc.
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Understanding emerging markets
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Market aessment at earlystage of development
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Market forecast
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Supporting cical trial design
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Optimization of product files
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Marketing strategy development
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Pre-IPO/ commercial evaluation ofcdinical drug trial
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Effectiveness test of product information
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Promotional material testing
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listings and pre-market performance evaluation
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Management of product life cydle
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Sample services
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Continuing to/give up
(plan) decision
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Brand loyalty
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Corporate image
Patient satisfaction
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One-Stop Data Solution
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Doctor Panel
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Patient Panel
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An experienced consulting team – 50% percent of the team members have over 12 years of research experience in the health care market.
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Strong offline ability to execute
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We have the largest online panel – more than 40,000 doctors online.
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We have advanced treatment scheme throughout the product life cycle
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Innovation tools - to help clients mine INSIGHT
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Insight provider - not only providing market research services.
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Data processing support team + solution team +from the prediction partner team from China, Japan and the US.
In recent years, Chinese pharmaceutical enterprises have been accelerating the process of going overseas, from China to the world. Relying on the rich research experience of Japan headquater and the huge Japanese national database resources, we can carry out relevant analyses in the following services to help domestic pharmaceutical enterprises accelerate the layout of the Japanese market.
Life cycle of pharm
aceuticals, etc.
Main research
themes
Understanding the
market
Marketability evaluation
of own products
Creating product
strategy
Competitive advantage and
further growth in the market
Ad-hoc
research
Understandingm
arket structure a
nd assessing the
current situation
Understanding p
roduct potential
Understanding ta
rgets and needs P
roduct evaluation
Package and con
cept evaluation S
ales and share fo
recast
Key message, visu
al evaluation, crea
tive evaluation, to
ol development
Understanding co
ncept and messag
e penetration Bra
nd and product di
agnosis
Changes in strate
gies and promotions
Measuring camp
aign effectivenes
s In-store policy
audit
Researchservice
Utilizing treatment status by disease for doctor targeting
Understanding the actual status of promotion and the degree of message penetration
Examining the effectiveness of a multi-channel strategy
Checking MR evaluations and points for improvement and utilizing them in training plans
Understanding the reasons for prescribing drugs for each patient
Target list creation and improvement support, multi-channel segmentation support
Understanding actual conditions of symptoms and diseases from the perspective of medical consumers and patients