Mission Statement

As Asia's No. 1 and the world's No. 10 largest market research group, INTAGE takes pride in its advanced market research technology and system solutions, broad-ranged industry information and knowledge, as well as expertise-based consultancy and other professional tools and services. The marketing data of INTAGE has become the industry standard for its home market in Japan.
As a subsidiary of the INTAGE Group, INTEGE China aims at helping Chinese and global clients make right decisions about the China market with comprehensive and profound market information and insights, profound understanding of the Chinese market, client-oriented service spirit, innovative research methodologies, and a great sense of responsibility.

Our goal is to become our customer's full range partner in business intelligence. We aim to become leader of China's market research and consulting industry with our service spirits. While creating the maximum value for our customers, employees and shareholders, we also spare no effort to fulfill our social responsibilities for the development of China.

THE INTAGE WAY

Significance of the INTAGE Group
Creating intelligence that empowers the global society of tomorrow

Vision of the INTAGE Group
Through our expertise in information and system solution technologies, the INTAGE Group makes a valuable contribution to the business success of our clients. As a result, people's lives are enriched and we contribute to the sustainability and development of the Global Society.

Business Vision of INTAGE
Our core competence is the ability to assess information based on expertise in marketing research, data collection & analysis, and system solution technologies. We are true business partners to our clients providing them with intelligence that is essential for their management and marketing decision-making processes.

*''Matomo'' means ''Decent and Serious-minded''
• Success in achieving high customer satisfaction and competitive advantage are our driving forces for growth.
Therefore, we focus all our efforts to improve the performance of both individuals and the whole organization.
• We are on the frontlines of innovation and take an aggressive approach to creating intelligence in an ever changing environment.
• We are continuously developing new processes for improving quality and precision to fulfill our responsibilities for data accountability.
• We enable management transparency through active information sharing and mutual respect.
• We recognize our responsibilities as a business entity as well as a social entity to contribute positively to society and our stakeholders .

Maintaining our values as a ''Matomo''* company.
Self-sustainability as Professionals
• To make conscientious efforts and to fulfill our obligations in order to solve our clients' business issues.
• To empower imaginative abilities and creative skills through diverse values, respect for individuals and an open and vigorous company culture.
• To realize self-management by understanding clients' expectations and the targets of the organization in order to contribute to the development of the organization.
• To create intelligence based on understanding ''Genba''; what actually happens where client's do business and combining it with consumer's viewpoints .
• To gain insights and drive international business through ''Sumikomi'' and adopting global best practices.
• ''Sumikomi'' = ''indwelling''; it means to be fully immersed and really understand the customs and culture.